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How SMS Marketing Works
What is SMS Marketing?
SMS Marketing is an advertising channel that allows businesses to advertise, promote, and engage with their audience through text messaging. The benefits that text message marketing has over traditional forms of marketing are: texts are a personal way of communication, SMS messages have a 98% open rate, and since American consumers never leave home without their cell phones, your text message will be seen within minutes after sending them out.
How It Works
01. Create a Mobile Keyword
- Step 1 Select “Keyword Signup” from the drop down list and click the “Create” button next to it.
- Step 2 Type in your desired Mobile Keyword and instantly see if the keyword is available for use! Your customers will text your unique mobile keyword to your assigned short code.
Trum·pia’s Auto Response allows you to:
- Send an automatic reply to everyone that Opts-in using your mobile keyword.
- Create a trackable URL to determine how many unique clicks went to your link.
- Add a Coupon Code to redeem at your business.
- Set the number of replies to prevent multiple opt-ins from the same number
- Capture additional information, such as name, email, date of birth and remarket to them with Marketing Automation
- Send an alternative auto-response
- Send notifications to your phone or email address whenever someone opts in using your mobile keyword
02. Promoting Your Business with SMS Marketing
The next step is to let customers know how they can join your text marketing program, which you can do in a number of ways. Include it in flyers or at the end of your receipts. Display it around your shop or on your counter so customers can see the promotion and know how to opt-in using your mobile keyword and short code. Other ways of promoting include: posting on social media or local print ads.
Hard Rock Café using Trum·pia to offer exclusive deals and promotions only through texts.
eBay used Trum·pia to help promote their app release, which has received over 100 million downloads.
Taco Bell used Trum·pia to conduct text message surveys on customer receipts to help measure and improve their customer satisfaction.
Boost your engagement through Social Media like Rapper T.I. did when he used Trum·pia to promote his movie debut of "Takers" by having fans text his mobile keyword for a chance to win a private screening.
More Ways to Promote Your Business With Mobile Keywords:
Other options you can also use for promoting your mobile keyword include: incentivizing customers by offering a coupon, which you can send automatically to your customers that opt-in. The more phone numbers you collect and add to your distribution list, the more effective your marketing campaigns will be.
With Trum·pia, your business can build a mobile loyalty program much like Wendy's does with their SMS Marketing Campaigns.
The Lakers incentivized fans with game tickets as part of their marketing promotions, using LAKERS as their mobile keyword for a text-to-win campaign.
03. Managing Your Contacts
Being organized is always a vital part of productivity, and sorting your customers into distinct groups is one way to achieve this. By doing this in advance, it will save you time and energy of having to manually input one contact at a time. Once you have your group, you can send more specific messages that apply to just them.
With Trum·pia’s Contact lists, you can segment your contacts within distribution groups which allow you to target them with the right marketing campaign, whether it’s text messaging, emailing, or social media.
Build a comprehensive list to target the different types of customers you may have. Keeping your contacts segmented into different groups allow you to easily send the right message at the right time, with a single click.
With Trum·pia, you can easily add/import contacts you already have into your distribution list.First click on the Collect Contacts button. Alternatively, click on the Collect drop down menu, select Add/Import Contacts.
04. Setting Up Your Text Message Type
Once you have collected your contacts and uploaded them into your distribution list, the most important thing to do is to send your text messages to your customers.
Start by clicking the Send Messages button within Trum·pia’s interface, or alternatively click Send Messages from the Message dropdown menu to start creating your first SMS Campaign.
With Trum·pia, your business can build a mobile loyalty program much like Wendy's does with their SMS Marketing Campaigns.
The Lakers incentivized fans with game tickets as part of their marketing promotions, using LAKERS as their mobile keyword for a text-to-win campaign.
Trum·pia allows you to easily send your text messages within our online marketing platform. Our interface allows you to automate your campaigns and remarket your customers based on their preferences using SMS marketing automation.
05. Composing and Sending Your Texts
Type your company name into the header to inform your customers that the text messages are coming from your business.
Click the 
symbol to insert the header (Your Business Name) into the body of your text message.
Here is where you will type in your text to your customers. Ideally, you will want to promote any specials, sales, upcoming events, coupon codes, or links to your website or your online form to capture more information about your customers to re-market to them later.
Keep in mind you have a 160 character limit, so be creative and straight to the point!
Once you finish composing your text, you will need to choose which distribution list you would like to send your message to.
Highlight your desired Contact List and click the right arrow to include the list into your Selected area (recipients that will receive the text message).
Once you have clicked the right arrow button to include your highlighted Contact List, it will show up within the Selected section.
After you have selected the recipients of your text message, click the Preview & Send button.
Preview your message before sending it out. Check to make sure your delivery time, and that selected distribution lists are correct.
Review the Delivery and Cost Summary of the total amount of text credits it will be required to send.
Preview what your text message will look like before sending out your message.
Once you are satisfied with your message, click on the Agree to Terms checkbox and click send.
06. Advanced Messaging Features
Be even more personal with your customers that opted in by addressing your texts using their First or Last Name.
*You must have the First or Last Names of recipients in order for Mail Merge to work effectively.
Add a Coupon Code to your text message that incentivizes your customers.
*You must first have a coupon created to be able to insert into a text message.
Easily add a picture or video to your text message and send to your customers. It's a great way of showing a visual representation of what you're offering or send a flyer of an upcoming event.
*MMS messages use a different short code and will cost an additional fee.
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