Text Message Surveys for Retail
The Communication Channel With A Proven 98% Open Rate
Why Use Text Message Surveys for Retail
Retail stores can use SMS features like Text Message Surveys to collect more potential customers and send targeted SMS offers and alerts.
Text message surveys are electronic surveys that can ask text messaging subscribers questions in order to learn more about them and their preferences. SMS surveys are especially popular for Retail because they allow you to learn actionable data about your subscribers so you can carry out successful email and text messaging campaigns. Not all text message surveys are created equally though. Some SMS surveys can only capture basic information like location, name, and email address. Trumpia’s advanced text message surveys can branch based on how the contact responds, so you can gather extremely specific and useful information that can help you better engage with your contacts, employees, or customers. SMS surveys are also wildly effective, as SMS messages have a read rate of 98% compared to email’s 22% read rate. With Trumpia you can cover your bases as we can send both email and text surveys, with all responses and information being added to your account so you can target all of your messages.
Overview of Text Message Surveys for Retail
When retail stores use features like Text Message Surveys they can collect customer contact information and learn more about their preferences so they can send personalized messages.
So how can Retail use SMS surveys? Great question! First you need to sign up for a text messaging service like Trumpia. This will enable you to both grow your contact list and send SMS text surveys to your contacts.Then you need to build out your text message survey. This can include questions or types of data to collect (that vary based on your provider) or custom fields (most competitors don't offer this, Trumpia does). Then you simply have to target who you want to receive your surveys, and send them out. One great thing Trumpia has found is you can incentivize customers to fill out surveys by offering them a coupon if they complete the survey. This leads to more responses because it’s a win-win for you and the customer. Trumpia’s automated workflows can do even more things with the information you gather from your survey, like generating leads or helping to push leads through your sales funnel, all automatically.
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