Overview of SMS Clickthrough Tracking for Retail

When retail stores use features like SMS Clickthrough Tracking they can collect customer contact information and learn more about their preferences so they can send personalized messages.

So how do organizations like Retail get started with Clickthrough Tracking? First, they need to choose a messaging platform like Trumpia that has intelligent automation that can track how customers interact with their messages. While some competitors can do simple clickthrough tracking like sending a followup message, Trumpia can do so much more with their automated workflows. Our system can track which customers click which links (across a variety of channels like Email and texting) and then take further action, like qualifying them based on their interest and behavior. This can help companies track a leads’ interest, or just simply move different customers to different contact groups based on their clickthrough behavior. Only Trumpia can fully automate this process, saving your staff from having to manually qualify leads and interact with them at every step of the qualification process. On top of this, Trumpia can generate reports to show where and when customers opt out, allowing you to streamline your messaging.