Texting for Franchise Marketing
One of the biggest challenges franchisors face every day is how to help their franchisees succeed. Because 90 percent of all texts are read within three minutes, you can ensure that your important messages, such as those dealing with corporate standards, will be read promptly by franchisees. Using text messaging for franchises, franchisees can send promotional SMS or MMS messages that will bring traffic to their locations. Even if a franchise is a household name, keeping in touch with franchisees is not easy, and advertising for each individual location can become cumbersome. Luckily, Trum·pia offers a comprehensive SMS marketing software paired with industry-leading automation to keep your franchises running in tip-top shape.
How Text Messaging For Franchises Can Help You
Generate More Revenue
Generate more revenue and promote repeat business by sending targeted mobile offers directly to customers. It starts with a text keyword customers can text in to sign up for your sales alerts. With our Smart Targeting, you can promote relevant sales and special offers as well as let customers know about new franchise locations in their area. In addition, mobile coupons are redeemed 10x more often than paper ones. With Trum·pia, you can send targeted and highly relevant mobile coupons through SMS or email and see a dramatic impact on store traffic and revenue.
Increase Operational Efficiency with Automation
With text messaging, franchisees and franchisors can quickly communicate with staff with two-way texting to fill any scheduling gaps or last minute openings that may occur. You can also free up your marketing team by automatically sending a more desirable coupon to frequent buyers who haven't used an initial coupon, or simply send an announcement of a new store opening in the customer's area. With an SMS API, you can integrate texting into your existing systems to streamline how you communicate with employees and customers.gs.link.url }
Offer Better Customer Service
Over 33% of customers hang up immediately when they are put on hold, and 64% of consumers prefer texting over calling for customer service. With Trum·pia, you can enable two-way texting capabilities at each location, allowing employees to send texts and answer customer questions through their established business number. This gives customers the convenience of texting to ask for store hours, get directions, and make appointments. And, you can automatically follow up with customers by sending them an SMS survey to solicit feedback on service and brand representation.
Control Marketing Standards Across All Locations
Trum·pia provides you with the best suite of tools to keep your brand consistent across all messaging campaigns for all of your franchises. With customizable templates you can be sure each franchise follows the corporate branding standards. You can also brand Trum·pia's messaging software as your own so it displays your name and logo when your users sign in, or receive an email or SMS message from you. And with centralized reporting, you can track what aspects of your campaigns are working and what you may need to change.
Manage Data and Access with Enterprise Features
With Trum·pia's access control you can create specific rules so that each location only has access to their customers' contact information. This means that your Bay Area location won't accidentally send offers to customers in Los Angeles. For your corporate office, we offer a suite of enterprise grade tools that are designed to give you greater control and security of your brand and franchise operations.
Use Multiple Channels
Email is not an effective way to make sure your franchisees see new policies or announcements as only 22% of emails are ever read, but with texting's 98% read rate you can be sure that they will be seen. And if you own a franchise, Trum·pia has a variety of text messaging and multi-channel marketing tools including mobile coupons to keep your customers coming back for more.
Boost Employee Satisfaction
Your HR team can send reminders for benefits enrollment deadlines and see more results than email. With Trum·pia you can send links for more information about corporate benefits, and then we can automatically follow up with employees who don't click the link. SMS is the perfect way to send company-wide announcements about new training or safety protocols, as well as details about upcoming events.
What Franchises Are Saying About Trum·pia
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"Trum·pia's SMS marketing provides us with the most direct, immediate and affordable way to connect with local residents and quickly build a loyal following. The return on investment we've enjoyed since we began using Trum·pia's platform has been tremendous."
- Brett Thomas, Owner of Jamba Juice Bakersfield
See What Makes Trum·pia Different
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