Car dealerships have always faced the same problem; getting enough interested buyers on the lot or browsing their online offers. Email, postcards, and phone calls don't work, and radio ads are costly and ineffective. That's where SMS comes in. Text marketing for car dealerships is the cost-effective way to reach potential customers. It enables businesses to use the power of texting to close more sales, boost customer service, and ultimately generate more repeat business.
Sell More Cars With Text Marketing for Car Dealerships
Getting the message out about new models or an upcoming sale can be a tall order. Luckily, Trum·pia allows you to better advertise to customers. Text marketing for car dealerships get you 7.5x more responses than email. So your hot leads won't be going cold!
Got a big holiday sale coming? Labor day blowout? SMS marketing is the best way to get the word out about your new car sales. It can also help you move stock quickly. Bulk SMS marketing for car dealerships allows you to message customers who are interested in the latest models or to get buyers to show up to your auto dealership. All of this means you get cost effective advertising to customers that are most likely to convert and close more sales!
Engage Customers With SMS
Landline Texting for auto dealerships, send and receive text messages using the phone number you already operate and advertise. This way, you can text with customers without exposing your personal number. This lets your salesmen do tasks like answer questions, send quotes, or send restock alerts; all without having to expose their personal numbers either. Plus, it’s all in a threaded inbox. So management can monitor messaging for quality control or training purposes.
Car recalls are serious and it can be a headache to get in touch with all the vehicle owners. Emails are rarely opened. And even if they are, it is not immediate enough if there is a safety risk. And manually calling takes extensive manpower. Due to their 98% read rate, SMS marketing for car dealerships can quickly get in touch with their customers to make sure that customers are aware of the recall and coordinate the best time for customers to bring their vehicles in for servicing.
With our Omni Channel messaging feature for car dealerships, announce recalls across all channels including text, email, and voice broadcast from our integrated platform. So customers are aware that they need to bring their vehicle in.
Tailored Alerts and Promotions
Trum·pia's Smart Targeting goes above and beyond the competition's text marketing for car dealerships because it lets you specifically target your alerts depending on the customer's vehicle. So you won't be sending SMS alerts to someone who has a different model or who has already had a problem fixed. That saves you time and prevents any confusion your customers may have. You can even match customers with cars they're interested in with no manual targeting required.
Send Service Appointment Reminders
Lifetime Engagement With Customers Trum·pia allows you to engage customers through every stage of the sales and service process.
Here's an example:
Automated Use Case Templates
for Car Dealerships
Workbench, Trum·pia’s automated workflow builder, is perfect for building automation for car dealerships. You
can do things like:
- Service Reminders and Surveys
- Send appointment reminders the day before, followed by a survey once the service is complete. You can even send different messages based on their level of satisfaction. So, if they are happy, send them a link to leave you a review on Yelp or Google. If they're unhappy, forgo the link and send a message saying a rep will be in contact with them soon instead.
- Car Search
- Find out more about the make and model a customer is searching for by asking them questions and capturing their responses. Then, when you have a car that matches their wish list on the lot, you can target specific alerts to those customers.
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