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- Mass Texting
Mass Texting Service
Automated Workflow Builder
What Is Mass Texting?
Mass texting is a communication strategy where a company sends thousands of text messages at once to a list of subscribers. Mass texting's power is universally proven across all industries with its 98% read rate and quick response rate. According to Forrester, 87% of businesses view texting as an important way to notify, alert, promote, or send reminders. Trum·pia's service starts with mass texting, text keywords, email, and two-way messaging. But our automation goes way beyond common features like keyword responses or scheduled messages. We add powerful tools like automated workflows and Smart Targeting built to:
In short, mass texting leads to better customer communication, improved operations, and higher revenue.
Versatile SMS Marketing Features
- Text Keywords
- Online Signup Forms
- Data Capture
- Import Contacts
- QR Codes
- Mass Texting
- Dynamic Date
- Email Messaging
- Picture & Video Messaging
- API & Integrations
- Smart Targeting
- Auto Responses
- Appointment Reminders
- SMS Coupons
- SMS Surveys
- Two-way Messaging Inbox
- Report Manager
- Contact Clean-up
- Click Through Tracking
- Link Tracking
- Compliant Opt in/Opt out
Does Mass Text Messaging Work?
We know mass texting works for many reasons. In the last five years alone, nearly 33% of consumers (Nielson) have indicated that they want to have text conversations with the companies they engage with. Check out some more facts about mass texting below:
Text Messages Get Seen
98% of text messages are read, compared to just 22% of emails.
Text Messages Are Quick
90% of text messages are read within 3 minutes.
Text Messages Are Engaging
Text messages are responded to 7.5x more often and 60x quicker than emails.
Text Messages Are Popular
89% of consumers say they want to text message to communicate with a business.
The Trum·pia Mass Texting Advantage
Automated Workflows Take Mass Texting Farther
There are two distinct ways to automate.
- First: Trum·pia starts with common methods of automation that leads its users through step-by-step instructions. Although simple, these common methods often have limitations on how you can automate.
- Second: Trum·pia offers a much more powerful automated workflow called Workbench. These tools can put your operations on autopilot and do more than simple signups or reminders.
Why Choose Trum·pia's Mass Texting
Automation?
- Trum·pia’s automated workflows automate your text and email communications without the need to code or manually carry out repetitive chores. Our software saves you valuable time and handles complex tasks that would be impossible to do manually.
- Easily customize workflows by dragging and dropping. But not all drag-and-drop user interfaces are the same. Our free-form omnidirectional user interface enables users to place tiles and branch anywhere in the workflow, while others are often limited to one-way binary branching. Smart Targeting
Smart Targeting
Trum·pia's Smart Targeting sorts contacts into separate dynamic target groups based on criteria you set, from customer characteristics and specific interests to their behavior. This lets you mass message and still target your subscribers, leading to more effective engagement and fewer opt outs.
- Dodge the Spam Trap: Unlike other SMS marketing services that require a lot of manual sorting to target your messages, Trum·pia's Smart Targeting does it for you so that your subscribers don't feel spammed.
- Stay Organized, Always: Our Smart Targeting keeps your distribution lists organized in real-time, automatically updating whenever a new subscriber is added, a contact unsubscribes, or an existing profile gets updated. Competitors only offer tag-based targeting that requires manual updates when subscribers change their status.
Personalized Customer Journeys
Trum·pia takes pride in something none of our competitors can match – Personalized Customer Journeys. This means our platform is more than just a collection of features. It automatically engages your subscribers at every stage of your relationship with them.
- From initial signup and through nurturing, conversion, and the feedback loop, our system can engage subscribers based on their behavioral history and interests.
- By providing automated and intelligent service, customers are more likely to leave favorable reviews, which in turn lead to more business.
- Our system can automatically identify and forward your satisfied customers to review sites.
Omnichannel Messaging
Our user interface helps you manage both text and email communications so you can reach 100% of your audience. Even better, we automatically orchestrate text, MMS, & email, so campaigns are coordinated throughout your customer’s experience.
- Multimedia Messaging Service (MMS) messages enable you to send vivid pictures and videos, immediately grabbing your audience's attention.
- Our email comes with many of the same advanced capabilities that SMS does, like templates, targeting, message scheduling, and automation.
- Trum·pia comes with integrated omnichannel messaging to carry out coordinated campaigns and consolidated databases. Otherwise, your subscribers can end up with duplicate or uncoordinated messages.
Two-way Messaging & Consolidated Inbox
Any competitor can offer two-way messaging, but it is often limited. Trum·pia's consolidated inbox allows you to carry out conversations and easily track responses.
- Track entire conversations in one place, including keyword opt-ins, automated messaging, two-way conversations, mass messaging, and all responses.
- Easily filter your messages by message type or by tag.
API & Integrations
- Send messages across popular channels, like text messaging, MMS, and email.
- With Trum·pia API, you get powerful database management. You don't have to write code to create lists, add contacts, update them, or even unsubscribe them. It's almost like having a built-in CRM database at no additional cost.
- We integrate with thousands of applications via Zapier, and have native integrations with other programs like Salesforce, Shopify, and Typeform.
AI-Powered Messaging
Trum·pia uses adaptive AI to generate message content for you, saving you time and adding creativity to your messaging.
- Just enter the purpose of your desired message and let our system generate creative ideas for you.
- Generate text and email messages so you don't have to compose anything yourself, just edit and hit send.
Premium Support
Live phone support is available (with the proper plan) 365 days a year, including holidays and weekends.
- Our average ticket response time is 9 minutes during business hours.
- Premium plans come with a dedicated account manager who will help you brainstorm and set up your campaigns.
Accolades
Trum·pia is a well-known marketing automation company with A-list clients… We picked it as the best service for marketing campaigns because its standard plan offers robust automation and targeting features such as drip campaigns, dynamic targeting, link tracking and data capture. Its advanced plans include more intricate marketing features such as auto campaigns, conditioned drip campaigns, real-time targeting and behavior tracking.
Getting Started with Mass Text Messaging
So you've decided you want to take advantage of mass texting. Where do you start? First, you need to subscribe to a mass texting service provider like Trum·pia. Service providers give you all the tools you need to opt in contacts and send them messages through whichever number option best suits your use case.What often distinguishes one mass text messaging service provider from another is the power and ease of use of its platform. The reality is, if you want to use SMS texting services, you probably need it right now. Our system is so intuitive and easy to follow that you can start sending messages in seconds while having access to excellent service, resources, and more.
Mass Texting Terminology
Mobile Keyword
A mobile keyword is any word that you select for your customers to text in order to subscribe to your alerts. When a customer texts in your keyword, a text messaging software will automatically capture their phone number and store it in your database. In an ad reading, “Text ‘DEALS’ to 12345 to join our texting campaign”, “DEALS” is the mobile keyword.
Online Signup Page
An online signup page (OSP) allows subscribers to opt in to your mobile campaigns by filling out an online signup form. Some businesses prefer to opt in subscribers through an online signup page instead of a mobile keyword because businesses may want to gather more information about their subscribers, such as their name, interests, or birthday.
Short Code
Short codes are 5- to 6-digit numbers that are exclusively for text messaging. They are “short”, easier to remember, easy to text on the go, and allow for high throughput mass messaging. Unfortunately, the short codes cannot be used to make and receive voice calls, so a business would have to operate two numbers with this option.
Shared Short Code
Shared short codes are no longer available. These short codes are shared by multiple users. While this helps lower their cost, it also opens them up to potentially being shut down if one of the users sharing the code misuses it or is non-compliant with their messaging. The biggest drawback of a shared shortcode is that keywords are limited, meaning that every keyword can only be used by one organization per shared shortcode.
Dedicated Short Code
Long Codes
Long Codes are the 10-digit phone numbers that we are all familiar with. Along with being more readily recognizable as a phone number than short codes, long codes offer the added benefit of being able to use the same number for both calls and texting. They are also sometimes referred to as 10DLC (10 digit long code).
Short (or shortened) Link
A short link is a web link containing relatively few characters that redirects to a longer web link. These are helpful because they allow you to fit longer URLs into your text messages. Be careful though, because some providers’ link shorteners get flagged by service providers, so it’s important to choose the right partner.
Landline Texting
Landline Texting (also known as text to landline) enables your business’s existing landline or toll-free number to send and receive text messages. This way, people can have an immediate interaction with your business without interrupting their busy day by being stuck on a long phone call or playing email tag.
Toll Free
Toll-free numbers give you the power and flexibility of dedicated short codes but at a fraction of the cost. Toll-Free numbers are 10-digit numbers that begin with the prefix 800, 888, 877, 866, 855, 844, or 833. Carriers allow these numbers to send mass text messages for commercial use.
MMS
Multimedia Messaging Service (MMS) messages enable you to send pictures and videos, making them excel at grabbing your audience’s attention and keeping your marketing fun and engaging. The right media make your message stand out from the competition.
Common Use Cases of Mass Texting
Broadcasts
Broadcasts are messages businesses send to your entire (or large part of) customer base. They can be scheduled ahead of time so that all of your users get the message at the same time. Broadcasts are ideal for sending general messages about an upcoming event or sale.
Appointment Reminders
Appointment reminders are targeted messages for specific users or groups to remind them of an appointment they’ve scheduled or an event they are interested in. Depending on the texting software you use, you can also prompt your contacts to confirm, reschedule, or cancel their appointments so you can get an accurate headcount.
User Polls
User polls are questions you send directly to your subscribers to receive feedback on a product, decision, question, or service. Common examples of user polls are surveys.
Text-to-vote
Text-to-vote mass text messaging campaigns allow your audience to text in to vote for things to determine a winner. This is perfect for mobile marketing campaigns or for fun activities like live polls at sporting events.
Text-to-win
Text-to-win campaigns are when contacts text a mobile keyword into your dedicated short code to enter into a contest with a prize. Customers wouldn’t normally expect to receive ongoing updates after enrolling in a contest, so remember to include a disclaimer if you plan to contact them again.
Offers
Since mass texting has a high read rate, mobile offers are some of the most effective SMS marketing campaigns. To drive sales to your stores or online, you need to send effective and targeted messages that entice customers to spend money.
Mobile Coupons
Text coupons are just like paper coupons, but they can be redeemed through a phone via QR or a traditional barcode. Text coupons are also simpler for customers to remember to bring than traditional printed coupons. In fact, SMS coupons are redeemed 10 times more often than paper ones.
How To Send a Mass Text Message
Create a Way to Sign Up
Mobile keywords allow customers to opt themselves into your messaging campaigns by texting the keyword to your shortcode. Mobile keywords can go on your existing advertisements and give customers an easy way to sign up.
Online signup pages allow customers to opt in by filling out a form on your website, giving you consent to message them and store their contact information.
Provided you have express written consent from your customers that they want to receive messages from you, you can import their contact information into your SMS software so that you can message them.
Send a Mass Message
Simply log in to your account and compose a message. You can do things like:
- Schedule the message to be sent at a later date
- Target your message to a specific subset of contacts
- Attach links for your customers to follow
Once you've sent your message, your service provider should be able to provide you with statistics so you can check how your messaging campaigns are doing
Example Mass Texting Use Cases
-
Retail – Get The Word Out
Because 98% of texts get read, it is the most effective way to promote your upcoming sales and increase in-store traffic.
- Use mass SMS to make new product announcements to your customers.
- Send more information about upcoming items to your customers to drive interest in your online or in-store offerings.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Marketing - Boost Revenue
With a 98% read rate versus email's 22%, mass texting is the perfect tool to increase customer interest and maximize your ROI.
- Increase in-store traffic and revenue by mass texting mobile coupons and promotions.
- Automatically send a reminder if a coupon is about to expire or when a sale is ending in order to get the most out of your marketing campaigns.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Churches - Engage Your Congregation
Mass texting allows for a more convenient way for members to take part in your cause.
- When a new member texts your keyword, you can forward them a link to your church's site to learn more or to sign up for your newsletter.
- Through mass SMS you can invite members to participate in ministries, donate to your church, and send event reminders.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Universities- Reach Prospective Students
Mass texting helps improve your communication to prospective students, enhancing how you market your university to them and ultimately increasing your attendance.
- During critical situations, mass message all students, staff, and faculty to the danger.
- Send automated mass reminders for approaching application and financial aid deadlines.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Car Dealerships - Market Your Cars
Getting the message out about new models or an upcoming sale can be a tall order. Luckily, mass text messaging allows you to better reach your customers through:
- Send mass promotions about upcoming holiday sales or new models coming into stock.
- Send automated mass reminders to interested customers when a model they are interested in is on sale or available for a test drive.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Hotels - Boost Revenue Year Round
Mass texting is the ideal solution for hotels and the hospitality industry to have their messages seen and keep their reservations booked year-round.
- Increase reservations and sales during the off-season by mass texting promotions like discounts or spa packages.
- Promote your mobile app by sending them a text link to download. With a nearly 6x higher click-through rate than email, you'll see a significant boost in app downloads.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Political Campaigns- Rally Your Supporters
Maximize engagement and donations, as mass SMS has a better response rate than phone or email outreach.
- Boost attendance at campaign events with mass invites to your rallies.
- Send mass messages to your subscribers in order to leverage your base and gather more donations.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Recruiting - Increase the Number of Candidates
For the same reasons you prefer texting with your friends over calling them, mass SMS is the most effective communication channel for recruiting.
- Market your business to recruits and send new job openings to interested candidates.
- Cut down on no-shows for job fairs and interviews with automated mass reminders.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Real Estate- Market Your Listings
Mass texting is a simple and cost-effective way to advertise your openings and quickly find interested buyers.
- Through mass texting, send property listings to different groups of interested buyers based on what they are looking for.
- Generate interest and send interested buyers updates or MMS pictures of your properties.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
-
Restaurants - Send Promotions to Customers
98% of text messages are read, making it the most effective way to reach your patrons.
- Send mobile coupons to attract the 77% that are more likely to go to a restaurant during off-peak times if they receive a discount.
- Announce upcoming specials through mass texting or picture messaging. Send MMS pictures of your menu items to entice customers.
-
Have Multiple Conversations
When you're in a voice-to-voice conversation, that interaction commands all of your attention. But when texting is involved, it's much easier to multitask and have several conversations taking place at once. This means organization could be helping or interacting with several customers, members, or employees at the same time.
-
More Convenient for Customers
Customers can communicate with your business at their convenience. They don't have to set aside time for a phone call or worry about being placed on hold. They can even send messages outside of business hours.
-
Catch Missed Messages
58 percent of people say that they have responded to a missed phone call from a business with a SMS/MMS text message. Unfortunately, most of those businesses were not set up to handle text conversations. Don't let this be your business.
-
Streamline Operations
Nobody wants to use their personal mobile phone number to text for business. It risks cluttering up your personal phone's text inbox, and can be annoying when away from work.
Mass Texting for Critical Alerts
A disaster can leave customers and staff full of questions and concerns about their current safety,
evacuation procedures, and well-being. Being able to address these concerns as soon as possible will allow your guests to feel safe.
Time is of the essence during a disaster, so the quicker you get responses, the better you can provide assistance.
Here's a real-world use case with a Trum·pia client. Omni Dallas Hotel is a 1,001-room luxury hotel, located in downtown Dallas, Texas. They typically used Trum·pia for employee communication, coordinating their employees, and boosting attendance at company events.But, when crisis struck following a shooting at the Dallas Police Department, the priority immediately became notifying all employees of the situation and the security of the hotel.Fortunately, Omni Dallas was able to use the very same mass communication system they regularly utilized, Trum·pia, for this special case. The Omni Dallas Hotel was able to immediately notify all employees of the event, keeping them and their guests safe as the crisis progressed.
Mass Texting FAQs
Is mass texting legal?
Yes, mass texting is legal. The government requires that anyone you message has to opt themselves in to receive these messages. This happens in a variety of ways, including posting mobile keywords that customers text in to opt in, as well as online signup pages that allow contacts to opt in voluntarily. In addition, if you have written consent from contacts to receive SMS messages, you can import their information into your marketing software.
Is mass texting expensive?
Do people want to receive mass texts?
Yes! In fact, 89% of consumers say they want to send and receive mass text messages to communicate with a business. They can receive helpful updates or information from a curated list of businesses that they want to interact with. Of course, you have to have the contact’s permission to send them these texts, but opting in contacts to receive your messages can be quick and easy. Remember, give them a way to opt out to stay within regulations.
Is mass texting common?
Mass texting is very common. As industries realize the power and reach of text message marketing, it’s becoming one of the most popular ways to market to customers. More customers and audiences are becoming familiar with this type of marketing, making it increasingly effective.
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