- Solutions
- Use Cases
Text Messaging For
Higher Education & Colleges
Texting for Higher Education
In modern school systems, almost every student is using a smartphone to some capacity. While emails may be useful to some, the reality is, not everyone is checking their email every day. That's why text messaging for higher education is almost five times more likely to be read than email.
That is also why so many schools and universities are beginning to turn to Trum·pia in order to find solutions for their communication needs. Our SMS marketing software here at Trum·pia is an industry-leading platform that allows you to automate, focus, and improve your communication with students, especially with students who are gearing up to start their application process towards schools and universities. And SMS Texting can be an amazing way for universities to keep students up to date with key information and dates that they need to know.
Use Cases of Text Messaging For Higher Education
Engage Students and Staff
With landline texting, faculty, administrators, and counselors can exchange messages with students directly. This allows them to have multiple threaded SMS conversations with students without having to use their personal phone number. As an added bonus, students will appreciate not having to set up appointments in order to get their simple questions answered.
While mass texts for colleges are certainly the most effective form of communication, having other channels is vital too. Trum·pia offers you a complete omni-channel solution to communicate with your staff and students. With email, SMS and voice notifications you can be sure that your messages get through to your students and staff via the channel they prefer.
Boost Alumni Contributions with Texting
SMS texting is also a great way to encourage alumni and previous students to donate to your university through text-to-donate campaigns. This is very easy again through our Smart Targeting feature. In fact, many alumni, especially those who have had a great experience at your school, would want to donate, especially if they know that it is going towards a great cause. All in all, a reminder also goes a long way in encouraging more contributions.
This can be particularly useful for athletes who came out of your school. If you know that there are fundraisers and games coming up, you can send links to the games and events that you want them to support. The next part about SMS texting is that it is also a natural form of marketing - they are bound to tell their friends about what is happening at your school! Be sure to continue to target those who may not have clicked on your link, and double down on people that have clicked your link but did not complete the call to action entirely.
Save Time with Automated SMS
Our text messaging for higher education software can take on repetitive chores for you, like gathering more information about prospective students. Our text message automation let's you set a condition, and when it's met, our software automatically carries out a preset action. Our platform has unique response-based automation that can branch according to the responder's choice, allowing you to answer frequently asked questions like deadlines or academic calendar information automatically. Integrating via API and Zapier can make sure your systems are enabled to send SMS messages to students and staff seamlessly.
Reach the Right Audience, Automatically
Oftentimes, working smart rather than working hard is a lot more effective in saving you time and energy. This is especially true for SMS text messages, where message fatigue can be a real thing because people do not want to spend hours on end reading through different text messages. You can help intuitively shape your campaigns around data that you track through a feature called Smart Targeting. This feature allows you to segment specific groups of students into different messaging paths based on shared interests such as schools, majors, and more. Having a targeted messaging solution through Trum·pia can be the difference maker when you are trying to encourage as many applications as possible.
Send Text Alerts For Your School
During a crisis, we offer a powerful and convenient Yes/No question feature that works with our Automated Workflows to allow students and staff to indicate whether they are safe or not. Your administration can then follow up with those who indicate they are in danger.
- For example, your administration would send an alert to students and staff, and ask if they're on campus.
- For those who reply "No", they would automatically be told to stay away from campus, and be sent updates. If they reply "Yes", they would instantly be asked where they are on campus.
- Based on their response, they would be sent a list of the buildings in that area and asked which one they're in. Based on that answer, they would be sent the specific building's evacuation route.
- Replies would also be updated in our system instantly, so evacuation personnel can get a good idea where and roughly how many people are in each building.
Workbench Use Case Templates for Colleges and Universities
Get started quick with Trum·pia’s Workbench, our drag-and-drop workflow builder. Build new campaigns from scratch, or use one of our prebuilt templates to build off of what our successful customers have already done.
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Financial Aid Reminders
Send reminders for financial aid deadlines. You can even collect what types of scholarships students may be interested in or eligible for, so you can send targeted alerts.
Critical Alerts
Let students, staff, and faculty opt in to receive text alerts from you. You can even collect more information like what residential hall they live in so you can immediately alert students affected by a localized incident without needlessly concerning those who live far away.
What Schools Are Saying About Trum·pia
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"I've received nothing but positive feedback from the students, and I plan to share this tool with other institutions so they can also better reach their current students."
- Vanessa Bascherini, M.S., Academic Advisor at Sonoma State University
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