What Is Text Voting?
Text voting uses SMS messages to get feedback on the subscribers' experiences with your company. This is especially effective because text messages are seen more frequently than email polls and filled out far more often than paper surveys.
Text polls allow your business to branch questions into multiple directions based on responses received, and monitor your results to change your strategy when needed. With proper disclosure, data like customer names and emails will be collected automatically through the polling process, making your database of customers as up-to-date as possible.
With Trum·pia, businesses can get valuable feedback and capture data from their subscribers. This will give you the information needed to better target your customers and improve customer satisfaction.
The Trum·pia Text to Vote Advantage
Trum·pia's text voting and automation solution does more than just the simple surveys of our competitors.
Trum·pia can carry out your SMS voting campaigns automatically. This will save time and effort, and it can help you query your subscribers to learn more about their preferences.
- Trum·pia's Workflows can carry out complex text-to-vote campaigns for you, with no additional coding needed.
- You can run drip campaigns that carry out text-to-vote campaigns throughout the year so you can get consistent feedback on your efforts.
Trum·pia's Smart Targeting sorts contacts into different distribution groups based on customer criteria that you want to target so that you can send only the most targeted SMS voting questions.
- Trum·pia's distribution lists update themselves in real-time so responses to your text polls automatically update allowing you to target your customers more effectively.
Trum·pia does something that no competitor can match – Personalized Subscriber Journeys. This means that we do more than just send your contacts text voting questions, we are a complete customer management tool.
- By providing automated and intelligent tools like SMS polls, your contacts will be more satisfied with your service and stay with your organization.
Trum·pia can do more than just text-to-vote campaigns, we have other channels for polling your customers to make sure your entire audience is engaged.
- Our email comes with many of the same advanced features that our text messaging service has, including scheduling, targeting, and automation.
Promote a mobile keyword designed for mobile voting campaigns by sending SMS messages to increase participation.
- Choosing the right keywords can transform audience engagement and drive more interaction.
Each voting option is segmented into its own distribution list for future targeted campaigns. With Trum·pia's real-time reporting, you can instantly view voting results as they come in.
- Real-time results allow for rapid updates to your campaign approach and improved strategies.
Ask a voting question with up to ten different voting choices to give your audience a range of options. Trum·pia's system ensures that each mobile phone can only vote one time, keeping things fair and simple.
- Receive balanced but increasingly detailed data based on the responses.
With proper disclosure, you can automatically collect mobile numbers to use in future campaigns.
- Trum·pia helps ensure that you can do so while adhering to legal requirements for data collection and use.
Why You Need Text to Vote
In the past, getting customer feedback could feel like an impossible task. Things like phone calls, direct mail, and email polls were costly and took time. They may have their own advantages, but they all share the same disadvantage: they don't get you enough responses.
It is easy for a direct mail or email poll to get lost, and direct mail responses require customers to mail the survey back to you, including going to the post office. Luckily, in the modern marketplace, over 30% of consumers have given businesses permission to message them, often in exchange for offers. More and more businesses have paired polling with text messages and have seen some incredible results.
Here are some statistics showing why:
98% of text messages are read, compared to just 22% of emails, meaning you get 5x the responses!
90% of text messages are read within three minutes. This makes it the fastest way to get text polling results in any medium.
Text voting campaigns are responded to 7.5x more often and 60x quicker than emails. That means more responses in a faction of the time.
89% of consumers say they want to be able to text message businesses, but less than half of businesses can do this.
Why Text to Vote Is Valuable for Your Business
A Text to Vote campaign can be a very useful tool for a variety of reasons. Not only is it easy for contacts to subscribe to your messages and stay engaged, but it also makes contacts feel like you care about what they have to say. SMS text messages allow companies to create interactive campaigns, and since Trum·pia is two-way text-enabled, you can address any concerns or questions directly and quickly. All of this is useful when you are trying to improve your brand's reputation.
One great feature of SMS voting is the fact that your customers can receive your text and respond to it on their own terms. They can choose to respond, or not, and they can respond at their convenience without any required personal contact that many people find too time-consuming and view as a waste of their time.
Another great thing about text polling is the fact that people are comfortable with texting as part of their daily lives and therefore when you send them a text, it's just second nature to respond just as they do with every other text they receive. And why not, it's quick, easy, and non-invasive!
Text voting works pretty much the same regardless of which company you choose to use. However, there are some companies who offer more options than others, like Trum·pia. Therefore, you should take some time to weigh the costs versus the benefits of each before you make any decisions.
Text-to-vote campaigns also allow your audience to text in to vote for things in order to determine a winner. This is perfect for things like mobile marketing campaigns or for fun things like live polls at sporting events.
Other Text Polling Features
Each voting option can be segmented into its own distribution list for future use
Allows you to specify the number of questions, choices, or range of options to give your audience
Provides real-time data
Instant polling functionality
Exportable data for in-depth analysis
Customizable templates
Voting restriction parameters can be applied
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